An impossible house, built from my work
Architect, urban planner, XR expert, researcher, musician, creative director and founder.
In this house every wall is a floor that has not been used yet. Scroll and gravity turns.
I. The endless stair
I trained as an architect and spatial planner at the German Jordanian University and worked on large-scale urban planning, regeneration and design across the Arab region, from Jordan and Saudi Arabia to Kirkuk in Iraq. Then I carried that spatial thinking into extended reality in Finland. Each role leads to the next.
II. Doorways
Immersive work you can step inside. Each door holds a project; scroll through the frame.
Spatial journalism · 2025
A WebAR documentary that takes audiences inside a frontline medical stabilisation point in Ukraine, reconstructed with photogrammetry from photographs by Yle.
Culture and play · 2024
The Finnish National Gallery’s custom Fortnite game mode. Teams find, steal and protect artworks from the national collection in a twist on capture the flag.
Cultural heritage · EU ENI CBC Med · 2020 to 2023
An ICT platform for Mediterranean UNESCO cultural heritage, using augmented, virtual and mixed reality with Living Labs across six countries.
The arcade in this room is a spatial study, not project documentation.
Case study
III. The plan
Urban work where physical models, data and extended reality meet. The corridor you came through was a street all along.
The model here is a spatial study, not project documentation.
Mixed reality · Helsinki · 2024 to 2025
A 1:700 physical model of a Helsinki development area, extended with mixed reality layers for buildings, transport, zoning, flood risk and noise.
XR expert in the Helsinki XR Center team, Immersive Sustainability Lab.
Case studyUrban XR · Tampere · 2022
A proposal to turn Tampere into an open gallery, where artists place digital work in public space using city data, point clouds and visual positioning.
First place, XR + 5G mmW Hackathon, as one of a team of five.
Case studyArchitecture · Amman · 2017
A park and transport hub proposed to reconnect a divided district of Amman.
Fourth place, Tamayouz International Award 2017. Graduation project, German Jordanian University.
Case studyIV. Original theory, from my doctoral research
The city is not a physical place with digital layers on top. Material structures, computation, virtual content and lived experience make one urban reality. Like this plaza, it has only one side.
Urban space spans material, computational, virtual and cognitive dimensions as one field, not as stacked layers.
Navigation apps, digital twins and AR art produce space alongside the people who use it. Move through the plaza: the walkers reroute around you.
We stand on a street, talk in a group chat and see anchored content at once. Presence extends, and identity is distributed across bodies, avatars and data.
A street that senses and anticipates is not an old street made smart. It is a different kind of spatial entity.
If algorithms help produce space, then access to digital systems, their transparency and participation in them become spatial rights.
Read the frameworkV. Metamorphosis
Stone tiles turn into circuits. Selected papers, recognition and talks.
On stage · Osaka World Expo 2025
I presented Helsinki XR Center’s Immersive Sustainability Lab in the Nordic Pavilion, starting from narrative and imagination rather than technical specifications.
Recent stages include Business Espoo’s AI × Creativity, with Designing Transparency, Trust and Growth, and Match XR, with Ethical AI as a Creative Advantage.
Read about the dayVI. Another frequency
I have been composing, singing and producing music for over 20 years, from early songs in Arabic and English to 2025 singles in Finnish, Turkish and Russian. Another way of building space, this time in sound.
Escher’s endless stair has a sound, a tone that seems to rise forever. These pipes climb the same way.
VII. The aqueduct
Alongside research and XR, I build ventures of my own. The flow never runs out; it only changes form.
Co-founder and creative director
A luxury perfume house. I approach fragrance as architectural composition, joining Middle Eastern depth with Nordic clarity.
vyon.world
Founder
Private intelligence for consequential work. A platform that takes teams from uncertainty to defensible decisions.
VIII. Closing the loop
Every chapter was one continuous structure. The engraved beginning and the luminous end meet at a single point of view.
Drag the structure to see how it really connects.